Internet has made significant
changes to today’s modern world. In the beginning, Websites were considered as
a collection of linked set of documents. Couple of years ago brochures, banners,
radio and television were commonly used for publicity of various products and
services. Those advertising campaigns were time consuming and futilein
influencing the customers. Nowadays, Internet has made it possible to market
products and services globally in an effective way.
This leads to a new era in marketing
called internet marketing or E-Marketing. Most of the companies around the
world are trying to drive their sales through various online marketing
strategies like Web Marketing, Social
Media Marketing (SMM) and E-mail Marketing (EMM).
Search Engine Optimization is a
form of internet marketing strategy generating organic traffic to the website
and thereby giving the much needed push to the sales and services of a
company. SEO considers the working of
search engines, identifying search terms and promoting the website and services
through directories and classifieds. An SEO firm will adapt a combination of
various services like keyword research, link building, social media submission
and search engine marketing in order to generate high ranking in search engine
results. Search Engines rank various pages in search results by analyzing the
page content and quality of links to those pages.
Search Engines work by crawling
the web and indexing the pages in a database. When a search request arise the
search engines compares the strings in the request with the indexed pages in
database. Search Engines will calculate the relevancy of the indexed pages
based on their algorithm and the results will be retrieved and displayed to the
user. Various ranking factors like title tags, Meta description, keyword
density, domain age, social signals etc. are considered by the search engine
algorithm to effectively rank the web pages. Search engines make changes to
their algorithm frequently and hence require consistent efforts to keep the
webpage on top of the search results.
Social SEO will be the future
generation of SEO. Earlier businesses considered social media and SEO as two
separate units with dedicated teams. But, nowadays they are considered to go
hand in hand. Search Engines like Google and Bing give considerable importance
to the social media metrics in their search engine results. Responses from
Social Media Websites like Facebook, Google Plus, Twitter, Pinterest etc. are
given considerable importance in the search engine rankings. Every like,
retweet and repin are going to be considered by search engines to rank pages in
the future. SMO can generate huge traffic to your website from numerous social
media channels. Social Media promotion will not only improve your search engine
rankings but also helps you to market your services to the world.
Even now, people consider
Internet as an essential part of their daily life. Hence, online marketing and
SEO will be considered as the best marketing strategy. A powerful web presence
will generate considerable leads to your products and services. But, it will
require time and persistence.
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